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Showing posts from March, 2019

You Win Some and You Win Some

This is an odd post, but bear with me.  Sometime in 2016, my boss was doing Invisalign and it seemed pretty neat, so when my dentist suggested I should see their in-house orthodontist for a free evaluation, I took them up on their offer.  The cost of Invisalign was a lot more than I was willing to spend for on my vanity, and even conventional metal braces were a magnitude more expensive than I wanted.

I shelved that project and put it out of my mind until 2018 when I saw an article on Techcrunch for Candid Co., which is essentially a mail order version of Invisalign for prices that were advertised for less than a third of what traditional metal braces cost.  I was intrigued and saw that there was a competing service called Smile Direct Club which offered basically the same thing for about the same cost.

Of course, because I went to their site, I started getting bombarded with ads, mostly for SDC.  Even at that price, it was more expensive than what I wanted to spend, so I just ignored…